My main research interests concern the interplay of automatic (impulsive) and controlled (reasoned) processes on the self-regulation of behavior. I am interested in understanding when and why impulsive versus reflective precursors influence self-regulatory behavior such as healthy eating and drinking, consumer choice, sexual interest behavior, anger expression, or interracial interaction. Recently, I investigated the role of individual differences in working memory capacity and behavioral inhibition, as well as situational influences such as ego depletion, alcohol, and mortality salience in shifting the relative weight of impulsive versus reflective influences on behavior. Furthermore, I am conducting research on the consistency between implicit and explicit mental representations, self-knowledge, and evaluative conditioning. In my methodological approach, I strive to combine the rigor of experimental research and social-cognitive measurement tools with the external validity of behavioral data from everyday life.
Hofmann, W., Baumeister, R. F., Foerster, G., & Vohs, K. D. (in press). Everyday temptations: An experience sampling study of desire, conflict, and self-control. Journal of Personality and Social Psychology.