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Maintained by Scott Plous, Wesleyan University

Wilhelm Hofmann

Wilhelm Hofmann

  • Media Contact

My main research interests concern the self-regulation of thoughts, feelings, and behavior both in the lab and in the field. Specifically, I am interested in understanding when and why people act impulsively or reflectively in domains such as eating and drinking, consumer choice, sexual interest behavior, anger expression, or interracial interaction. A major focus of this work is to better understand the processes by which impulses and desires emerge and impact behavior. What is the contribution of executive functions such as working memory capacity and behavioral inhibition in this process, as well as the role of situational influences such as ego depletion, alcohol, and social models in one’s environment? I also became interested in the connection between self-control and well-being. Besides these issues, I am conducting research on the consistency between implicit and explicit mental representations, self-knowledge, and evaluative conditioning. In my methodological approach, I strive to combine the rigor of experimental research and measurement tools with the external validity and richness of behavioral data from everyday life (as measured, for instance, with experience sampling).

Primary Interests:

  • Attitudes and Beliefs
  • Emotion, Mood, Affect
  • Ethics and Morality
  • Health Psychology
  • Judgment and Decision Making
  • Life Satisfaction, Well-Being
  • Motivation, Goal Setting
  • Research Methods, Assessment
  • Self and Identity
  • Social Cognition

Research Group or Laboratory:

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Journal Articles:

Other Publications:

Courses Taught:

  • Advanced Social Cognition
  • Applied Motivation Psychology
  • Applied Social Psychology
  • Automatic and Controlled Processes
  • Consumer Psychology
  • Impulsivity and Self-Control
  • Intelligence and Creativity
  • Managing in Organizations
  • Motivation and Emotion
  • Self-Regulation

Wilhelm Hofmann
University of Cologne
Richard-Strauss-Str. 2
50931 Cologne

  • Phone: 02214705995

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